It isn’t every photoshoot where the client says, “Do what you want”. Our last shoot for the high end Swiss women’s mountain sport clothing brand Wild Roses was one of the lucky ones. Thanks to having just started playing with Instagram, a theme came to mind. The shoot was with two of their Climbing Ambassadors, Lisi Steurer and Elisabetta Caserini, both UIAGM Mountain Guides and very strong climbers.
The Wild Roses brand is unique, it combines femininity with strength, quality with fashion. The product is known in Europe as something special, we wanted the photos to be equally as special as well. We considered their branding elements and proposed a style with square images and softened color toning, showing friendship and strong climbing while maintaining a feminine feel.
Everyone was on a tight deadline, the shoot went perfectly and Janine prepped all the images as we envisioned. Wild Roses decided they liked the results so much that they would create a Dream Book for the Summer Outdoor Show in Friedrichshafen, Germany. You can see them there at the Wild Roses booth, or the entire book will be on the Wild Roses site in the coming days. This is but a sampling.
If you’d like to see what we’ve been up to on Instagram, we’re at danpatitucci & janinepatitucci – See you there.
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