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Assos of Switzerland Cycling Photography

For the last two years, we have been working with the Swiss cycling apparel brand Assos on a project to document the finest road biking in Switzerland. The project started during our 2012 Swiss CrissCross, an idea that came about as a result of selfishly wanting to spend more time riding bikes. Together with our great friend Alain Rumpf, we dreamt up the idea to criss cross Switzerland by bike. First, by a difficult road bike route, followed …

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Cycling Switzerland’s Klausenpass

“You did what?” I could hardly believe it myself, and so I felt a little awkward repeating what most certainly did sound absurd. “The Klausenpass, I did the Klausenpass this morning.” Gathered around the lunch table, barely after noon, Janine’s family looked at me with even more curiosity. The fact that I had ridden my bike to the Klausenpass from their house in Luzern seemed impossible, the fact that I had done it and been …

Assos Bonka Jacket

And the Gear Review Winter Rap Up final is… Assos iJ.bonKa.6 Jacket I have no idea what the name means, but the jacket made my would be miserably frigid winter days actually quite pleasant. With about 2000 winter kilometers on the bike in this jacket, I have come to know it well. Features include the usual Assos unparalleled quality, performance fit, and a few little design features thrown in that make it all add up to a …

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Assos Cycling Photography

Sponsor Yourself I never thought much about the Assos tagline – but when I heard the philosophy from their marketing team it all made sense, and it actually led to where we are today… shooting photos for one of the major cycling brands. In 2006, I bought my first pair of Assos shorts, spendy for sure, but I quickly understood that this stuff was in a league all its own and worth every penny. Shortly …

An Ode to Switchbacks

I love a good curve! Be it on a trail or road, there are few things so beautiful as a well laid out turn. But not just any turn, it must meet criteria. It needs to be more than 90 degrees, ideally even more than 110. And it needs defining, with clean borders. What it turns around is equally important, a well placed tree, rock, or maybe it just frames something distant, and beautiful. The …

2012 Tour of Beijing Day 4

Tour of Beijing’s day 4 was a flatter stage without all the mountain fun. So, I thought to focus more on the roadside fans and culture. Lots of flags were out today!